When the founders of Birchbox first met, they had wildly different approaches to beauty. One was a self-proclaimed novice while the other was a connoisseur. Yet they agreed on one thing: Shopping for products was frustrating, inefficient and confusing. How could a customer simply navigate the vast range of options? With the growing online market, how could anyone try products without buying them all (and going bankrupt in the process)? That’s how Birchbox was born: the brainchild of two friends who loved the internet and an itch to create a better way to shop for beauty products.