Originally these products were just for Adina Grigore, the founder, and her sensitive skin. She didn’t know if anyone else would like them. It’s really tempting, these days, just to cross your fingers and hope that the stuff you put on your body is safe because it smells like wildflowers or claims to reverse aging. But people loved them and it made her realize that their customers aren’t the finger crossing type. You do want great skin, but you don’t want to hurt yourself or the planet to get it. That’s why she started S.W. Basics. Because you guys are AWESOME!

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