New improved formula does not dry out. The best gets even better, the original false lash effect mascara, now with an all new lash care formula. Achieve absolute dramatic lashes in a single stroke for eyes that instantly pop. It’s secret is the Triple-Intensity Formula: intense volume, intense color and now intense care. The nylon fiber brush coats each lash in deep color and maximum volume from root to tip, while B5 Pro-Vitamin strengthens and protects lashes. Available in the 6 shades you see below to compliment eye color or to create a customized look.